How to Write a Good Proposal- 7 steps to Writing Wining a Proposal

How to write a Good Proposal

A good proposal is one that can get the support of the party to whom you are writing to. Writing a proposal might be a bit tasking but if you understand it principles and the way out, it might become easy. As a writer, a businessman or a student, knowing how to write a good proposal paves the way for you in any area of your life. This means that you can easily pull another person to agree with your terms. What makes a good proposal? A good proposal should be:

  • Captivating
  • Persuasive
  • Definite
  • Concise
  • Efficiency etc
A Good Proposal

A Good Proposal

To start answering the question of how to write a good proposal, there are certain. Things to consider when writing a good business proposal, these are:

  1. Your audience

It is pertinent to understand your audience for which a proposal is meant for. The key is writing as if you are communicating directly with them.

  • Be efficient and try to imagine your audience as a person who is so tight to grant your proposal.
  • Ask yourself questions like: Who will be the one to read my proposal, are they familiar with the subject? What should I inform my readers about this subject.
  • Knowing what your Audience will benefit from your proposal and providing same will be a great deal.

The next step is.

  1. Defining your Subject for a Good Proposal:

Write extensively about your subject matter, making it simple for easy comprehension. Citing evidence with good explanation will make the definition of the subject matter easy. When defining the issue, consider:

knowing the situation at hand as applicable to the topic. You can go an extra mile            to give an analysis of those deal with the same issue. Avoid summary, acronyms, and pessimism in your proposal. It is wise to conduct a thorough research and evaluation on your topic.


  1. Identify the problems:

According to August Turak, Every problem is also an opportunity and that especially applies to plans and proposals. Understanding the problem associated with the subject matter helps to give you an insight to your proposal. It also helps you to identify the solutions.


  1. Outline the Solutions:

After identifying the problems, write extensively on the solution to the problem. Let your solution be straight as possible. Solutions provided in a proposal are what captivate and mold the uninterested audience/readers. Remember it is the solution a person can offer that interests the audience.


Understand your proposal by outlining the major objectives. Yes! objectives of the proposal can serve as the solution itself.


  1.      For a Good Proposal, Compare other Proposals:

Before you even start writing a proposal, a wide comparison should be done with other people’s proposals and even that of yours that have failed in the past. Look deeply into another person’s proposal, identifying and understanding SWOT.


What is SWOT?


SWOT simply means Strengths, Weaknesses, Organization and Threats.  When SWOT is understood in other people’s proposals, then writing a proposal become easy. Finally, avoid jargons and terms your audience are not familiar with. Use a simple and straightforward language in your proposal.


Part of a Proposal

Generally, a proposal for any activity follows the same format. But a business proposal, a research proposal, a grant proposal, or proposal for conference development project, they all have a basic format with little variation. These formats are:

  • The title page:

if you are writing a Good Proposal, you should have a specific title. A good title is one spelled out the objective and nature of the proposed work.

  • Abstract:

A good abstract makes a Good Proposal. A good abstract should be brief and concise.  Particularly it should be more than two hundred words. In writing a proposal, a good abstract does the following: It summarizes the proposal, It state the problem and measures out the objectives.

  • Table of Contents:

To make your readers convenience with your work, it is necessary to apply a table of contents. However, a brief and narrow proposals do not actually require a table of contents, but only long and detailed proposals will require a table of contents.

  • Introduction:

It is good to also start your introduction with a capsule statement            of what are proposing. The introduction should be extensively enough that even a stranger can understand.

  • Background (including Literature Survey):

Be sure to (1) make clear what the research problem is and exactly what has been accomplished; (2) to give evidence of your own competence in the field; and (3) to show why the previous work needs to be continued. The literature review should be selective and critical. Discussions of work done by others should, therefore, lead the reader to a clear impression of how you will be building upon what has already been done and how your work differs from theirs.

  • Description of Proposed Research (including Method or Approach):

The comprehensive explanation of the proposed research is addressed not to laymen but to other specialists in your field. This section is the heart of the proposal and is the primary concern of the technical reviewers. Remember as you lay out the research design to (1) be realistic about what can be accomplished. (2) be explicit about any assumptions or hypotheses the research method rests upon. (3) be clear about the focus of the research. (4) be as detailed as possible about the schedule of the proposed work. (5) be specific about the means of evaluating the data or the conclusions. (6) be certain that the connection between the research objectives and the research method is evident. (7) spell out preliminary work developing an analytical method or laying the groundwork as Phase 1. At the end of that phase, you will be able to report that you have accomplished something and are ready to undertake Phase 2.


  • Description of Relevant Institutional Resources:

In general this section details the resources available to the proposed project and, if possible, shows why the sponsor should select this University and this investigator for this particular research. Some relevant points may be the institution’s demonstrated competence in the pertinent research area, its abundance of experts in related areas that may indirectly benefit the project, its supportive services that will directly benefit the project, and its unique or unusual research facilities or instruments available to the project.


  • List of References:

The style of the bibliographical item itself depends on the disciplinary field. The main consideration is consistency; whatever style is chosen should be followed scrupulously throughout.


  • Personnel:

This section usually consists of two parts: an explanation of the proposed personnel arrangements and the biographical data sheets for each of the main contributors to the project. The explanation should specify how many persons at what percentage of time and in what academic categories will be participating in the project. If the program is complex and involves people from other departments or colleges, the organization of the staff and the lines of responsibility should be made clear. Any student participation, paid or unpaid, should be mentioned, and the nature of the proposed contribution detailed. If any persons must be hired for the project, say so, and explain why, unless the need for persons not already available within the University is self-evident.

  • · Budget:

Sponsors customarily specify how budgets should be presented and what costs are allowable. The budget delineates the costs to be met by the funding source, including personnel, non-personnel, administrative, and overhead expenses. The budget also specifies items paid for by other funding sources. Includes justifications for requested expenditures.

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